My name is Ben Rickwood, I have been a Personal Trainer for the past 25 years. In that time I have seen every method of weight loss from starvation diets, carbless diets and the good old shake diets. Through tried and tested means with myself and my clients I have found that a lot of the plans out there in today’s age are unsustainable and unrealistic for someone with a busy lifestyle and a family. The age of instagram has brought us the extreme and I would like to offer an alternative approach that is based on countless results with my clients and just common sense. This approach is based on portion control, light exercise, easy to follow meal plans and no guilt attached to having something that you like. Following up bad decisions with good decisions and not writing off days or weeks helps you take control over what is real life.....Some days just don’t go to plan! Regular check ins, accountability and the wealth of experience on hand can and will be the difference to you achieving the goals that seem way out of reach. Since starting the plan I have helped hundreds all round the world and I get as much of a buzz from their results as they do, or you will! Eat the foods you like, understand portions and don’t become a food martyr are just some of the principles of this plan.
We help people to lose weight without applying unsustainable methods. We don’t use shakes, supplements or cut out food groups. We remove the guilt associated with certain foods and focus on portion control and light exercise.
Eat less, Move More
Bringing common sense back to weight loss. We aim to teach people how to eat without guilt in a way that is sustainable.